Chinese Zang5Suan3 logo paired with the Latin lettering zang5 suan3.

Zang5suan3

Zang5 Suan3
Zang5 | 叢
In the Cihai dictionary, the character 叢 (zang5) refers to gathering or clustering, and also to trees that grow together — plants rooted side by side, forming a shared presence.
In Chaoshan dialect, 叢 functions as a measure word interchangeable with "棵":
a cluster of flowers, a cluster of trees, a cluster of tea plants.

Dancong | 單叢 (Duan1 Zang5)
Phoenix Dancong tea is a signature specialty of Chaozhou. The name reflects its essence: one plant, one aroma, one tea, one character.
After generations of cultivation by tea farmers, if a single tea tree is recognized for its distinctive and exceptional fragrance, it is harvested and processed individually. Such a tree is called a Dancong tea tree, and the tea produced from it is known as Dancong tea. "Fenghuang Dancong" is the collective name for these outstanding individual cultivars.

Zang5 Suan3 | 叢山
Situated within the old city, Zang5 Suan3 presents visitors with a living fragment of Chaozhou's enduring tea culture — a piece of the region's natural landscape that can be taken away.
Rooted in a new era, it also speaks to younger generations through a contemporary aesthetic experience — offering a quiet ritual of pause, and a way to encounter the old city's ongoing renewal.
Design and Production: LCDL 
Client: 叢山
type of client: Tea shop
Project Date: 2022-2023
Red business cards, white stationery and a pencil for Zang5Suan3.
The Zang5Suan3 tea shopfront design.
The Zang5Suan3 logo and brand introduction.
A brand imagery poster for Zang5Suan3.
Zang5Suan3 brand imagery.
The Zang5Suan3 logo and brand introduction.
The Chinese and Latin Zang5Suan3 identity with design guideline annotations.
Different arrangements and combinations of the Zang5Suan3 logo.
The black Zang5Suan3 brand colour with CMYK and Pantone specifications.
The light Zang5Suan3 brand colour with CMYK and Pantone specifications.
The ochre Zang5Suan3 brand colour with CMYK and Pantone specifications.
The red Zang5Suan3 brand colour with CMYK and Pantone specifications.
Zang5Suan3 brand imagery.
Zang5Suan3 branded card labels.
Chinese and Latin type specimens and paragraph layouts for Zang5Suan3.
Zang5Suan3 branded card labels.
Chinese and Latin typographic layouts for Zang5Suan3 shown side by side on black.
A Zang5Suan3 new-tea poster combining Chinese lettering and tea-leaf imagery.
A brand pattern made from repeated Zang5Suan3 brush-stroke marks.
Brush-stroke tea-leaf graphics for Zang5Suan3.
Zang5Suan3 brand applications.
Vertical Chinese typography and the Zang5Suan3 identity on an ochre background.
A Zang5Suan3 graphic pattern made from repeated decorative frames.
A collection of red seal graphics used in the Zang5Suan3 identity.

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